Tag Archives: Google Apps

SEARCH ENGINE OPTIMIZATION

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Search Engine Optimization refers to the process of optimizing a website to enhance its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to attract organic, targeted traffic by ensuring that a website appears prominently in relevant search queries. SEO encompasses various on-page and off-page techniques that align with search engine algorithms and user expectations.

Key Principles of SEO:

Keyword Research : Effective SEO starts with thorough keyword research. By identifying relevant keywords and phrases that potential visitors are searching for, you can optimize your website’s content to match their intent. Tools like Google Keyword Planner can assist in finding high-volume, low-competition keywords.

On-Page Optimization : On-page optimization involves optimizing individual web pages to improve their relevance and visibility. This includes optimizing meta tags (title tags, meta descriptions),URL structure, headings, content, and internal linking. Ensuring that your website is user-friendly, loads quickly, and has a mobile-friendly design is also crucial.

Quality Content : Content is at the heart of SEO. Creating valuable, relevant, and engaging content not only attracts visitors but also encourages other websites to link to yours, thus improving your site’s authority and visibility. Incorporating targeted keywords naturally within the content helps search engines understand the topic and context.

Off-Page Optimization : Off-page optimization focuses on building your website’s authority and reputation outside of your own domain. This includes acquiring high-quality backlinks from reputable websites, engaging in social media marketing, and fostering positive brand mentions.

Technical SEO : Technical SEO deals with the technical aspects of a website that affect its visibility to search engines. This involves optimizing website structure, improving site speed, ensuring proper indexing, and implementing schema markup for enhanced rich snippets.

User Experience : Search engines prioritize delivering a positive user experience. Factors like mobile responsiveness, page load speed, intuitive navigation, and easy-to-use interfaces contribute to a better user experience, indirectly benefiting your site’s SEO performance.

Search Engine Optimization plays a pivotal role in driving organic traffic, increasing visibility, and improving the online presence of websites. By adhering to the key principles of SEO, businesses and individuals can enhance their chances of ranking higher in search engine results, reaching their target audience, and achieving their online goals. While SEO requires ongoing effort and adaptation, the rewards in terms of increased organic traffic and long-term success are well worth the investment.

“EMAIL ROUTING IN GOOGLE WORKSPACE”

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Email routing in Google Workspace allows you to control how incoming emails are handled and delivered within your organization. It provides flexibility in directing emails to specific users or groups based on various conditions and rules.

Here’s an overview of email routing options in Google Workspace :

Default Routing : This is the primary method for routing incoming emails within Google Workspace. By default, emails are routed to the user or group with a matching primary email address or alias. You can set up aliases for users or groups to receive emails sent to different addresses.

Routing Settings : You can configure specific routing settings in the Google Admin console to define how emails are handled. These settings include routing for primary and secondary domains, routing based on user types, and routing for specific organizational units (OU).

Routing Rules : You can create routing rules to control email delivery based on various criteria. Routing rules allow you to specify conditions such as sender, recipient, subject, attachment, or message size to determine where emails should be routed. For example, you can set up a rule to forward all emails from a specific domain to a particular user or group.

Content Compliance : Content compliance rules enable you to enforce policies for incoming and outgoing emails. You can define rules to scan email content for specific keywords, attachments, or patterns and take actions such as rejecting, quarantining, or modifying the emails.

Advanced Routing : Google Workspace also provides advanced routing options such as domain-level routing, where you can route emails based on the recipient’s domain, and SMTP relay service, which allows you to configure routing for non-Google Workspace servers.

DATA LOSS PREVENTION

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What is DLP?

DLP, or Data Loss Prevention, is a cybersecurity solution that detects and prevents data breaches. Since it blocks extraction of sensitive data, organizations use it for internal security and regulatory compliance.

Advantages of DLP systems :

• Prevent data-related incidents caused by insiders .

• Comply with cybersecurity requirements, laws, and standards .

• Improve visibility and control over the organization’s data .

• Definitively authenticate each user before data is accessed .

Secure your website with SSL

Why should you protect your website with SSL

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Protecting your content / data over the internet is the largest challange in today’s times. The website or data must be protected by implementing DLP – Data Loss Prevention Tools and SSL – Secure Socket Layer.

What is SSL – Secure Socket Layer

It is a protective layer on your data that authenticates a user’s identity and enables an encrypted connection to ensure that no illegitimate user or hacker can infringe in your website. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser too.


Why should you protect your website with SSL

Protect the data.
Reduce the risk of phishing.
Increase your search engine ranking.
Secure your customer payments.
Enhance your trust for visitors.  

How to check if a website has implemented the SSL already.

Look at the URL : https:// ( SSL Implemented)
Look at the URL : http:// (SSL not implemented)

Please write to us at enquiry@ssi.bz and we will help you to strengthen the data security within your organization.

IMPORTANT: Deprecation of web hosting in Drive

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Google  recently announced that beginning Aug 31, 2015, we are deprecating web hosting in Google Drive for users and developers. Your customers can continue to host webpages in Drive for a year, but on Aug 31, 2016, we will discontinue serving content via googledrive.com/host/ doc id.

As an alternative to web hosting in Drive, we recommend Google Domains, which can refer a third party for website hosting, or Google Cloud Platform, which can serve non-user content to web and mobile applications.